In order to utilize the new Ethiopian Millennium, Public relation activities should be given due attention.

Ato Tamirat Geremew, Communication and Promotion officer of the Addis Ababa Millennium Secretariat Said" Besides the vast coverage given by many international Medias about Ethiopia, local Medias should focus on promoting and advocating the bright side of the country." 

To imprint the goals on the mind of the society, the secretariat utilizes radio, TV, Print Media and web site as a means of disseminating current and valuable information, such as tourist attractions and investment potential of the city.

According to Ato Tamirat, schools are among the target that the secretariat aims at to bring about attitudinal change.

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